Sales are not lost due to bad selling, but when sales representatives are unable to follow organized timelines, follow-up slips occur. But with the help of Salesloft cadences, you can change the record and acquire market leadership. It is like a step-by-step planner that guides sales representatives about when to call, email, or message a lead.
Cadences not only keep your sales team on track but also provide them with engaging messages and templates to ensure professionalism and increase the chances of a lead. Simply put, it serves as a personal GPS for sales, telling them who to contact, when to do it, and what to say.
What Exactly Is a Salesloft Cadence?
It is a scheduled series of touchpoints designed to build a relationship with prospects. It helps you to follow a consistent and proven framework rather than doing random sales practices.
Taking statistical data into this conversation, it takes 8 to 12 touchpoints to get a response from a high-level prospect. But the majority of the sales representatives give up after 2 to 3 attempts.
So if a sales rep uses a structured plan, they can be 3x more likely to book a meeting by simply connecting with the customer at the right time.
Salesloft Cadence Eliminate Guesswork
When it comes to follow-ups, sales reps use notes or get data from large Excel files. Handling all these manually can significantly impact the quality of sales. But with the help of Salesloft Cadence, you can get rid of the guesswork and manual tasks. Instead, it provides you with all the information, including the possibilities of connecting now and then.
How Cadences Power Sales Emails Without Sounding Robotic
The primary reason for sales emails’ failure is their mass production. No one likes to read boring, robotic emails conveying the same messages consistently. While Salesloft cadences flip the script by:
- Triggering emails at the right moment in the buyer journey
- Mixing manual and email steps so reps stay involved
- Allowing dynamic fields, including name, company, and use case
Step‑by‑Step Salesloft Cadence Tutorial (Beginner Friendly)
The positive side of Salesloft Cadence is that you can effortlessly use it without having a long and paid course. See the simple guide to use cadences:
Open the Salesloft Cadence Builder:
Open Salesloft and navigate to the Cadence page, then click on the “Create Cadence.” The Cadence Setting will appear on the screen. Here you need to define:
- Cadence name, while being specific, like New Lead Nurturing” or “Post‑Demo Follow‑Up.”
- The owner who manages it.
- Daily, people target how many prospects reps work per day.
Set Cadence Classification and Organization:
There are two main categories, including personal and team cadences. Provide the classification details so it is easy to track cadences:
Personal Cadences
- Built for individual reps
- Fully customizable
- Best for high‑value or highly personalized automative repetitive outreach tasks
Team Cadences
- Shared across multiple users
- Standardized messaging and steps
- Ideal for outbound prospecting or inbound lead follow‑up
Configuring Cadence Settings and Automation Rules:
After choosing the cadence type, configure settings and automation rules. It helps to save time and improve the experience of reaching out to customers. Here, you can set the rules, such as removing the customer’s details from the system if he replies to the email. Moreover, when a customer books a meeting, the system automatically moves them from the “cold lead” to the “interested” folder. This automation helps you stay on track and follow progress with the given insights.
3 Steps to Optimize Your Salesloft Cadence Performance
Using Saleloft Cadence can simplify the process of reaching out to customers, but it is important to optimize the performance by changing settings to achieve maximum results. Here are 3 steps to enhance the reach:
1. Check Your Scoreboard: You can monitor the performance of your campaign by seeing the metrics. If you find that emails are sent but there is no response, it means the message is not sparking a conversation.
What to Do: Use these numbers to find the “weak link” in your chain so you can fix it.
2. Host a Battle of the Emails: Instead of arguing the best subject line, you can conduct A/B testing by sending two versions of a small email to find out which one is performing better.
3. Switch It Up Based on Real Results: In case you find out that your cadence is getting ignored, you need to change the template, wording, or the length of the email. With the help of Saleloft cadence templates, you will be able to improve the flow of the emails.
Common Mistakes Teams Make
- Overloading cadences with emails
- Ignoring manual steps
- Using one cadence for every persona
How to Avoid Them
Salesloft is designed to improve the quality of sales. It helps the representative team to connect with their customer at the right time with the right message. In simple words, it is for increasing the number of sales, not to simplify the tasks of representatives. Salesloft works best when cadences are buyer‑centric, not rep‑convenient.
FAQs
What is Salesloft used for?
Salesloft is a platform that supports sellers to organize their day. The Salesloft framework allows the sales reps to stick to a start schedule by organising their sales.
What is a Salesloft cadence?
You can think of it as a pre-set playbook that provides sales reps with the ability to connect with their customers at the right time. For example, it guides sales reps to text on day 1, call on day 3rd and send a LinkedIn message on day 5.
What is a good sales cadence?
You need to follow 8 to 12 rules. Researches show that sales reps give up after 2 to 3 efforts, but it takes 8 to 12 touchpoints to get a response from a prospect.
Can you pause a cadence in Salesloft?
You can pause Salesloft effortlessly. Let’s say you are going on vacation, then use the “Pause Cadence” feature, and when you return, click on “Resume” to continue.
