Jelly Roll is a popular American singer and rapper. In 2025, his net worth is between $12 million and $16 million, thanks to income from YouTube, music, and touring. He earns about $5.1 million from YouTube, $2–5 million from streaming, over $10 million from tours, and $500K+ from merch and brand deals.
📈 Net Worth Evolution (2020–2025)
Year |
Estimated Net Worth |
2020 |
~ $1–2 million |
2021 |
~ $2.5 million |
2022 |
~ $3 million |
2023 |
~ $3.5–4 million |
2024 |
~ $12 million |
2025 |
~$12–16 million |
- By 2025, Jelly Roll’s net worth is reported to be between $12 million and $16 million, depending on sources.
- In 2024, estimates hovered around $4 million.
- From under $2 million in 2020, his wealth surged amid major hits and touring success.
💰 Jelly Roll Income Streams (2025)
1. YouTube & Video Monetization
- Jelly Roll’s official channel has ~4.68 million subscribers and over 3.6 billion views as of late July 2025.
- Estimated earnings from YouTube ads are approximately $5.1 million per year, which translates to around $425,600 monthly or ~$13,900 daily.
Earlier estimates ranged between $9.9 million and $13.6 million per month, but likely reflect periods of viral spikes and may not represent year‑long averages.
2. Music Sales & Streaming Royalties
Jelly Roll grosses $2M–$5M annually from album sales and streaming platforms like Spotify, Apple Music, Pandora, and others.

3. Tours & Live Performances
- Jelly Roll’s headline tours (Backroad Baptism Tour, Beautifully Broken Tour) have grossed tens of millions of dollars per cycle.
- Concert earnings per show are estimated between $1M–$2M, depending on venue and scale.

- Annual touring income is estimated in the low tens of millions, with combinations of ticket sales, VIP packages, and merchandise boosting total figures.
4. Merchandise Sales
- Clothing and branded gear sold online and at concerts contribute between $500K–$2M+ annually, depending on tour success and demand.
- Buzznigeria mentions consistent merchandise pricing from $6 to $70 and strong uptake at shows and via e‑commerce platforms.

5. Brand Endorsements & Sponsorships
- Partnered with Uber Eats (2024 Super Bowl commercial)
- Endorses El Bandido Yankee Tequila (Backroad Baptism Tour sponsor)
- Partnerships boost his income significantly

- Estimated brand deal earnings: mid six figures annually (about $500K–$999K)
- Exact payout amounts not publicly disclosed
6. Collaborations & Media Appearances
Featuring major artists (Eminem, Brandon Lake, Shaboozey) and TV roles (e.g., Tulsa King, WWE appearances), plus award show performances, contribute sync royalties, appearance fees, and exposure‑driven earnings.
📌 Estimated Annual Income Summary (2025)
Income Stream |
Estimated Annual Earnings |
YouTube Monetization |
~$5.1 million |
Music Sales & Streaming |
$2M–$5M |
Tours & Live Performance |
$10M+ (tens of millions) |
Merchandise |
~$0.5M–2M |
Endorsements & Sponsorships |
Mid‑six figures (~$0.5M–1M) |
Media Collaborations |
Variable (syncs, features, TV) |
🚀 Key Points
- Jelly Roll’s net worth nearly tripled from ~ $4 million in 2024 to $12–16 million in 2025, reflecting his expansion into stadium touring and viral music success.
- Revenue streams are diversified across music streaming, touring, YouTube, merchandise, endorsements, and media collaborations.
- Touring (ticket sales + merch) and YouTube are among the largest contributors, followed by streaming royalties and product endorsements.
FAQs
$12M–$16M
He began as a hip-hop artist and gradually incorporated country and rock elements, gaining recognition for his genre-blending style, particularly with his hit “Son of a Sinner.”
Notable songs include “Son of a Sinner,” “Save Me,” “Need a Favor,” and “I Am Not Okay.”
Yes, he has won multiple CMT Music Awards, including Male Video of the Year for “Son of a Sinner,” and was named CMA’s New Artist of the Year in 2023.
He actively uses social media platforms like Instagram, TikTok, and YouTube to connect with fans, sharing personal stories and music updates.
He plans to continue releasing music and touring, with upcoming projects like the album Beautifully Broken and performances at major events like New Year’s Eve Live: Nashville’s Big Bash.