Disclaimer: This article is for informational purposes only and does not constitute medical advice. Always consult a licensed healthcare professional before making decisions about your health or treatment.
Chiropractic practices have figured out how to use social media to connect with potential patients and establish loyal customers. The Internet has become central to modern-day marketing, and using social media marketing is the only way to be successful.
Chiropractors are now using social media to help out patients and develop a loyal patient base using advice and information to win them over.
Healthcare Marketing: The Power of Social Media
A 2022 survey conducted in the United States proves this. The powerful impact social media makes on healthcare marketing is proven by a 2022 survey that concluded that healthcare marketers saw Facebook as the most popular social platform (98% of the professionals surveyed used it regularly).
Respondents also closely followed behind using Facebook (94% of respondents), then YouTube (94%), Instagram (92%), and Snapchat (87%). Chiropractors can reach potential patients through these platforms where exactly they spend their time and get their information. If done right, social media can become a conversion channel by creating trust, educating followers, and engaging them.
Engaging Content Creation
To get followers that are patients, chiropractors need to be able to create content that sounds like their audience. You will find ways that your potential patients will feel connected with you and be engaged with the content; also, your potential patients will walk away knowing who you are and what chiropractic care is all about.
For example, sharing a short video or infographic about spinal health makes what can be hard to digest into something simple and clear. Since the purpose of practice putting out content is to be in line with their health concerns, if followers would trust, follow, and even consider making an appointment.
Facebook on the Client Conversions
Facebook is an absolute must-do because of its reach as a key platform for chiropractic conversion. Secondly, 98% of healthcare marketers are active on the platform, meaning chiropractors who lease or pay for advertising, live streams, and group messaging have a large audience to target.
For instance, Facebook groups have become a platform from which chiropractors can create a community where followers can come in, share, get in touch with each other, and gain expertise from each other.
If you design it well, Facebook is a great socially responsible form of marketing to chiropractors. Meanwhile, it means using interactive posts such as Q&A sessions with patients or patients who achieve success and tips on maintaining a healthy spine.
Facebook ads can also target local users who want to access health services, so the practice could potentially attract people to come into the spa in person. Chiropractic practices can use consistent value and engagement with followers to build trust and get followers to take the next step: becoming patients.
Instagram: Visual Connection
Since Instagram is so visual, it’s perfect for chiropractors to share what their practice is about. As an Instagram platform, there’s room for chiropractors to post images of their clinic, staff, and equipment to give their followers a taste of familiarity. Showing short videos of the simplest stretches/exercises or stories where patient testimonials could give you credibility could humanize the practice.
The platform allows chiropractors to make the most of it, so it’s important to use it and post about how to reach out or visit the chiropractic practice in person. Since Instagram stories don’t last very long, this increases urgency and engagement, as it feels as though people are getting something private and, yes, in time. This visual and interactive approach aligns well with a social media marketing strategy focused on capturing attention and driving engagement.
Building a Community on YouTube
On YouTube, less can often be more, and with longer, more in-depth content, chiropractors can explore the topics their followers are curious about. Video series created by Chiropractors can be as specific as whether you have back pain or what chiropractic adjustments do. While these videos can be educational content, they can also introduce potential clients to the kind of care and expertise the practice offers.
With 94% of healthcare marketers using YouTube, chiropractors can be a trusted source of health information and reach lots of people. Therefore, they should (how) it (YouTube) may have you producing content like ‘Day in the Life’ videos, educational seminars, and even virtual clinic tours to include in your chiropractic marketing strategy.
Chiropractors can foster a community of brand followers supported and informed by simply engaging with viewers in the comments section and answering their questions brand followers. That’s the part that increases people’s chances of booking an appointment.
Interaction and Follow-Up
The best way to convert followers to customers is to interact with them. Chiropractors should respond and be professional in a timely matter, such as when followers send messages or interact with or comment on posts in which the chiropractor is involved. During these interactions, the practice’s responsiveness and attentiveness to patient needs do, in fact, help build trust.
By leveraging social media and email marketing, chiropractors can continue to stay in touch with their followers on other mediums, such as email. Capturing email addresses on the content allows chiropractors to send personalized follow-up messages and newsletters with health tips, special offers, and clinic updates.
Conclusion
Engaging content and interactive posts, following up with people, and following up by creating content that leads the reader down a path toward converting a follower into a client is part of what chiropractors can do to convert their followers into loyal clients, increase their practice, and strengthen their relationship with patients.
