Apple and Huawei launched promotions this January to attract price-sensitive Chinese customers amid growing competition and economic challenges. Apple discounts in China introduced a four-day sale starting January 4th, offering discounts of up to 500 yuan on various iPhone models.
The given discounts apply to Apple’s flagship iPhone 16 pro, priced at 7,999 yuan, and the iPhone 16 pro max, which starts at 9,999 yuan. This marks Apple’s second annual promotion before the Lunar New Year festivities. Meanwhile, Huawei reduced its high-end phone prices by 20%, appealing to value-conscious buyers.
Experts attribute Apple discounts in China to a pricing strategy to shift consumer behavior. Will Wong of International Data Corporation highlighted that the value-seeking trend drives shoppers toward lower prices.
Wong noted Apple risks falling behind competitors, including Vivo and Xiaomi, if it avoids competitive pricing models. Both firms are adopting as China’s economic slowdown impacts consumer spending.
Retailers, car manufacturers, and tech brands offer deals to boost lagging sales. On Friday, the Chinese government expanded its trade-in program to further stimulate purchasing, adding phones, tablets, and wearable tech to its list of eligible products.
Local competition intensifies Apple’s challenges in China’s smartphone market. IDC research shows Vivo led sales during the third quarter of 2024 with a 20% jump, while Apple’s share slightly dropped by 0.3%.
Huawei’s strong comeback, driven by new premium products defying US restrictions, saw its sales rise over 40%. Ivan Lam from Counterpoint Research emphasized that Huawei’s flagship launches have revitalized demand since re-entering the premium market. As competitors unveil advanced technology and price cuts, Apple navigates challenges defending its market share.
